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In the first quarter of 2025, housing prices in Mexico increased by 8.2% nationwide, according to the most recent report from the Federal Mortgage Society (SHF). This growth has been particularly notable in the southeast of the country, with Quintana Roo and Yucatán among the regions with the highest property appreciation.
This upswing not only confirms the stability and dynamism of the real estate market in these areas, but also represents a unique opportunity for investors. At Plalla Real Estate , we help our clients take advantage of this context to invest safely and strategically, ensuring solid returns in one of Mexico’s most promising regions.
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PRICE INCREASE IN QUINTANA ROO AND YUCATAN
While the national average for home price appreciation was 8.2% in the first quarter of 2025, Quintana Roo and Yucatán far exceeded this figure. According to the Federal Mortgage Society report, Quintana Roo registered growth of 12.2% and Yucatán 10.1% , placing them among the best-performing states in the country.
For investors, this data is a clear signal: properties in southeastern Mexico are rapidly gaining value . Investing in these regions today means ensuring sustained capital gains, supported by the tourism boom, growing infrastructure, and high demand for both residential and short- or long-term rental housing. In other words, it’s the ideal time to enter the market with a forward-looking perspective.
As the following table from the SHF report shows, Quintana Roo and Yucatán are among the states with the highest growth in home values during the first quarter of 2025.
THE MUNICIPALITIES THAT ARE GROWING THE MOST IN THE REGION
Data from the first quarter of 2025 reveal that municipalities in the southeast region are among the most dynamic in the country in terms of real estate appreciation. Benito Juárez (Cancún) stands out with an impressive 12.8% increase in home values, followed by Solidaridad (Playa del Carmen) with +11.1% and Mérida with a growth of 10.2% .
When comparing these figures with municipalities in other regions such as Querétaro (+6.7%), Guadalajara (+9.8%), or the Valley of Mexico (+5.3%), it is clear that the southeast offers greater opportunities for appreciation . This positions Quintana Roo and Yucatán as key areas for investment with high profitability and asset security , supported by official data and the constant drive of tourism, migration, and urban development.
FACTORS DRIVING GROWTH IN THE AREA
The rapid growth in housing prices in Quintana Roo and Yucatán is no coincidence. Several strategic factors are driving the continued appreciation of real estate in the region:
- Key infrastructure: The advancement of the Maya Train , the modernization of airports such as those in Tulum and Mérida, as well as new roads and urban developments , are better connecting the region and increasing its attractiveness for living or investing.
- Safety and quality of life: Yucatán and some municipalities in Quintana Roo stand out as areas with a high perception of safety , efficient services, and privileged natural environments, which attracts both national and foreign residents.
- Tourism and foreign investment: The constant tourist demand in destinations such as Cancún, Playa del Carmen, and Tulum has led to significant international investment in real estate, from vacation homes to luxury resort developments.
These elements together have created an ideal ecosystem for capital gains to continue to rise , directly benefiting those who invest today.
WHAT TYPE OF PROPERTIES ARE THE MOST PROFITABLE?
In the current real estate growth landscape in Quintana Roo and Yucatán, certain types of properties stand out for their high profitability and appreciation potential:
- Apartments in tourist areas such as Tulum, Playa del Carmen, and Cancun are ideal for vacation rentals , generating steady income thanks to the year-round tourist flow.
- Residential homes in cities like Mérida offer excellent quality of life and affordable prices compared to other areas of the country, ideal for those looking to live or rent long-term.
- Urban and suburban land has seen a significant increase in value, especially in areas with new developments, making it a strategic option for medium- and long-term investors.
- Pre-sale projects offer lower prices with high projected capital gains. Buying at this stage allows for better returns once the property is delivered or even for earlier resale at a profit.
In short, investing in these types of assets—especially with expert advice—can result in a perfect combination of cash flow and capital appreciation .
WHY BUY WITH PLALLA REAL ESTATE?
In a real estate market as dynamic as that of southeastern Mexico, expert advice makes all the difference. At Plalla Real Estate, we support our clients every step of the way, providing:
- Personalized legal and financial support , ensuring that each transaction is carried out with legal certainty and financing options tailored to the buyer’s profile.
- Access to exclusive properties you won’t find on traditional portals, including pre-sale opportunities, oceanfront developments, sustainable properties, and more.
- Comprehensive service for domestic and foreign buyers , facilitating procedures, translations, and tax guidance for those investing from abroad or for the first time.
With Plalla Real Estate, you’re not just buying a property; you’re investing with support, vision, and confidence in one of Mexico’s fastest-growing regions.
OUR CUSTOMERS SUPPORT US
CONCLUSION AND CALL TO ACTION
The sustained rise in housing prices in Quintana Roo and Yucatán is no coincidence: it reflects a region experiencing a booming economy, tourism, and urban development. Investing in this area today means securing a property that will grow in value year after year, backed by concrete data like the SHF Index.
Are you ready to take advantage of this opportunity?
At Plalla Real Estate, we offer a free video call with one of our specialized advisors. We’ll help you find the ideal property, answer your questions, and design a solid and profitable investment strategy with you.
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